An Economic Argument for “The Scenic Route”

Have you ever chosen to take “the scenic route”? Have you ever bought something on sale because the discount seemed too good to ignore? Felt “ripped off” because you got a bad deal or overpaid for something? Or have you ever purchased Girl Guide Cookies from a young fundraiser who knocked on your door?

Let’s Go Buy Some Cookies

Let’s Go Buy Some Cookies & Save Some Kittens

Kahneman, Cookies, & Kittens:

Ok… But how does this matter in the “Real World”?

“If a kitten dies in the woods and no one is around to hear it, does anyone care?”

“We don’t make money when we sell things. We make money when we help customers make purchase decisions.” - Jeff Bezos, CEO/Founder of Amazon

Part 2 — Asymmetric Information & Wine Coming Soon…

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