Instagram #KindnessProm

How the social media giant is rewarding Gen Z teens who are using Instagram to make the world a better place.

Derek E. Baird
May 2, 2018 · 2 min read

addition to the anti-bullying comment filter announced yesterday during the F8 Developers Conference, Instagram co-founders Kevin Systrom and Mike Krieger announced on the Instagram blog that they are hosting the first ever #KindnessProm to celebrate young Gen Z leaders who are inspiring their peers by helping kindness, acceptance and support grow on Instagram and in the world.

Rewarding Kindness

The Kindness Prom, being held in Venice Beach, California, is for students and “teen influencers” from around the country. It will be a totally immersive, Instagrammable experience that focuses on positivity, kindness, giving back and community.

While most of the details of the Kindness Prom are being kept under wraps by the Instagram team, the Palm Beach Post reports that instead of choosing a prom king and queen, each guest will get a kindness award. Celebrity Radio Disney Host and DJ Miss Lela Brown is slated to lay down the will lay down the beats at the invite-only event.

One of the teens invited to attend the Instagram Kindness Prom is Kayla Abramowitz, founder of Kayla Cares 4 Kids, a non-profit which supplies DVDs, video games, books, and craft supplies to children’s hospitals.

Instagram is #HereForYou

he Kindness Prom isn’t the first wellbeing initiative from Instagram to focus on teens, bullying, and social media. Last May, as part of Mental Health Awareness Month, Instagram launched the Instagram Together campaign and #HereForYou hashtag.

This campaign was part of a broader effort by Instagram to showcase their continued commitment to developing tools and wellbeing programs that address bullying, mental health, and other topics impacting tweens, teens and young adults.

As teens increasingly turn to social media platforms, like Instagram, to talk about their mental health and personal struggles, it’s more important than ever that social media companies realize that they play an increasingly vital role and responsibility in promoting kindness in their online (teen) communities. It’s good to see Instagram leading the way.

Derek E. Baird

Written by

Entertainment, creative executive, focused on kids cultural strategy, media & youth advocacy. Formerly at Disney, Yahoo! Kids & Facebook. Currently in Stealth.