Derek MartinHow to define your own Digital TransformationThis 7-minute read defines the key drivers of digital transformation impacting business and why companies must transform their operations…Apr 25, 2023Apr 25, 2023
Derek MartinCrack the Stack — 4 keys to optimizing your marketing technologyThere’s a lot of talk and money following the marketing tech stack these days. This 5 min read lays out the stack’s basic components…Feb 11, 2022Feb 11, 2022
Derek MartinIntegrated Marketing Maturity Curves“If you don’t know where you are going, you’ll end up someplace else” — Yogi BerraFeb 11, 2022Feb 11, 2022
Derek MartinRationalizing your redundant systemsThis 7 min read looks at the true cost of ownership from redundant technology platforms and provides a step-by-step approach to assess and…Feb 11, 2022Feb 11, 2022
Derek MartinSo you need to integrate your dataThis 5 min read identifies 6 best practice steps to successful integrations of customer databasesFeb 11, 2022Feb 11, 2022
Derek MartinUsing Context to avoid CreepyWith great power comes great responsibility. The more information you know about a customer’s profile, behavior, and habits, the greater…Feb 11, 2022Feb 11, 2022
Derek MartinEach can teach: comparing Not with For Profit MarketingIt’s becoming less easy to distinguish between the marketing efforts of For Profit (FP) companies with Not For Profit (NFP) companies. With…Feb 11, 2022Feb 11, 2022
Derek MartinControlling CRM in a Crisis: how to manage automated marketing mishapsThis 5 min read highlights situations like the coronavirus that require adjusting your automated marketing and provides 9 steps to prepare…Feb 11, 2022Feb 11, 2022
Derek MartinSo you want to migrate your CMS platform…Thinking about migrating or updating your Content Management System (CMS or website platform)? Newer CMS platforms can bring a lot of value…Feb 11, 2022Feb 11, 2022
Derek Martin5 steps for a successful customer portalFrom Amazon to Zendesk, companies are leveraging Customer Experience (CX) platforms to streamline user engagement, improve loyalty and…Feb 11, 20221Feb 11, 20221
