Puddle jumping, oreo cookie eating UI Designer
Focusing on the core business is what differentiates real product design from interface design or even user experience design. Fundamental product design is really hard and requires a lot of legwork, but this is what designers at the highest level do — and it’s why their work is better than yours.
If this is so self-evident, why do Jared and I press the point? I keep beating the drum because I want designers to change the way they think about their role and become better stewards of good design.
You see, I mostly write interface text for apps and websites. It’s a style of writing where brevity beats brilliance, and every character counts. Writing interface text is actually a lot like design—designing words for people who hate to read.