How to Make a GREAT! Image for Social Media

Did you know that the brain takes less than 3 milliseconds to process an image?

This is what has been taught to me and I think it is both true and false at the same time.

Think of this in the perspective of a “find Waldo” illustration. When you look at that picture, the overall picture, you would almost immediately know it’s a “find Waldo” game. This is the 3 milliseconds. In that time your brain will decide if it wants to find Waldo, or not. If it does, you’re sucked in, if not, you move on.

This is an example of a recent “find Waldo” game which went viral online and has gone through several variations, from snowmen to Stormtroopers, all you need to do is find the panda.

Here is the skinny on the imagery.

Images are very important on social media. It is the key to open the door of people engaging with your content.

It also isn’t difficult. Sure, you can take some photography or design classes to learn about composition. There are various different rules for image composition, here is one I recently started to play with, triangle composition.

The main thing you need to remember is that rules, like composition, are a foundation, but people engage with the content. If the content of the image sucks, your greatly composed photo is going to get nothing.

You need to think about you’re goal. On social media, it’s all about the emotion. You need to decided what you want you’re audience to feel once they see your image.

In the case of the “find the panda” it’s satisfaction. It’s accomplishment.

It could also be laughter, sadness, anger, or anything in between.

All you need to do then is put that emotion in the context of your business and you have the basics of creating great images for social media.

The find the panda image is also an example of this, the snowman version was shared by various retailers selling Christmas decorations while the Stormtrooper version was shared by various entertainment companies with the recent release of the new movie.

TD;LR

First, decide what emotion you want for your content, put it in the context of your business, and frame it correctly.

-Derek

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.