At Basecamp we kick off each project with a core concept. We do our homework on the strategy side to validate that some version of the idea is meaningfully doable in the time we’re allocating. We’re also sure that less than 100% of the concept will ship. Not everything will make it but the important things will. If we aren’t sure, we’ll slot something else into the cycle and come back when we’ve honed the concept enough.
…t of the cherished teen population. There’s another compelling reason: it leads to more innovation. The process of creating accessible digital products and services can result in more efficient, long-term product development, scalable design, and a competitive edge.