
Does your brand voice encompass all four aspects? Do your words reflect your skill level? Are they consistent across all your offers? Do they match your role? And do they communicate your true personality? What’s an adjustment you can make today to create a stronger brand voice for your business?
…e third aspect your brand voice needs to capture is the role of your business within your industry. Who are you among your colleagues? Are you the ultra-experienced expert? The innovative newbie? The long-lasting quality assurance? The fun-to-work-with pro who takes special care of clients’ need? The withdrawn but super-creative master?