Derek WoodruffHenry Tries SpearfishingHenry Meneses, a twenty-two year old Cuban friend is a very interesting character. A man whose life could be compared to a Dos Equis…May 2, 2017May 2, 2017
Derek WoodruffAppealing to MillennialsAppealing to millennials with stories and adverts and information seems to be increasingly harder than past generations. It could be that…Apr 3, 2017Apr 3, 2017
Derek WoodruffThe Art of Innovation‘The Space Within’ is part 1 in a 5 part series of articles that talk about new technology such as nanotechnology in our bodies, computers…Mar 21, 2017Mar 21, 2017
Derek WoodruffCharacter LessonsAn article titled “We Thought the Sun Would Always Shine on Our Lives” by Paige Williams tells the story of the young women of Chi Omega…Mar 9, 2017Mar 9, 2017
Derek WoodruffSuper Bowl AdsFor the first time, Nintendo has joined the Superbowl advertisement scene to introduce their new system, the Nintendo Switch. The Switch…Feb 28, 2017Feb 28, 2017
Derek WoodruffDoes it matter whether a good story is real in advertising?In advertising, companies often use compelling stories that people will either relate to or feel some sort of emotion about in order to…Jan 24, 2017Jan 24, 2017
Derek WoodruffWhy Old Spice is Successful in MenProcter and Gamble purchased Old Spice in 1990 and re-positioned the brand to create a more modernized look for the consumers. Procter and…Jan 17, 2017Jan 17, 2017