In cooperation with Saatchi&Saatchi Berlin I have developed the following ideas, inspired by innovations to be presented on this years IFA fair in Berlin: 

OLED Is The New KODAK

Dear screen-companies — prepare for a world without screens!


Today we are celebrating bigger screens, screens with higher resolution, thinner screens and even flexible screens. We start to imagine a world where everything is made out of screens, where windows become TVs, wallpapers can changne their designs on a click and TV sets fill the whole living room.

At the same time we see the development of the after- screen era. Projections, contact lenses, Google glasses, brain waves — interfaces are evaporating and all new screens will be old before the maximum of all innovations could have been reached.

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