In cooperation with Saatchi&Saatchi Berlin I have developed the following ideas, inspired by innovations to be presented on this years IFA fair in Berlin: 

We Are All Superman

Wow — imagine what will be possible!


In the beginning we were just talking about engagement, participation or collaboration. Now we are entering the era where people even produce themselves — via 3d printers or traditional methodologies. They create platforms where to market, sell, share, co-produce or fund.

This empowers us.

Digital applications let us do things we were never able to do — like understanding languages we never learned, finding destinations where we have never been before, measuring our health parameters 24/7, record or improve what we see and even see if we ́re blind or walk when handicapped.

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