we want you to want something

… good title for a client presentation

isn´t it weird how often we need to convince clients that they should WANT something? I am not only talking about the uncountable moments where we have to write the briefings for them ( I actually like that a lot ;), but there are so many brands our there that do not know WHY they exist, and what they WANT in this world. Finding out what that is is a great starting point for the rest of the work!