Mad Men may be a recent tv phenomenon but it’s premise and subject matter was the Madison Ave advertising and marketing industry that developed from the early 20th century, through mass production and mass sales potential first, of mass circulation print newspapers, magazines and sales catalogues and second, through the development of. Radio and then television. I’m not trying to devalue your premise, quite the contrary. To mention ‘mad men’ was simply a shorthand for this. Selling a product in the 20th century became far more important than the value of the product itself.