As the world stands today, social media is an inexpensive way to keep in touch with your audience. If you’ve had a look around you can see that there are a great number of different social applications and networks (if you want the very long list of social media sites have a look on this Wikipedia page. This is useful as it has numbers of registered users on each platform and Alexa page rankings included!).

These all have different audiences and fulfil a different ‘need’ for their audience and for the people posting. …

‘Shake it like a Polaroid picture…’ A line from OutKast’s ‘Hey ya!’. It wasn’t talking about the mad flapping of the small square instant images that many of us knew of in the 70’s and 80’s, but something very different. However the analogy worked. Even though the song was released in 2003, well after Polaroid’s images needed to be shaken.

Interesting project to create branding for a sports bar hidden from view. This was our solution.

In 2016 the owners of Memoirs, decided to create a dedicated sports bar. They transformed Colchester’s old court rooms into the ultimate bar for all sports fans. It would have screens at every corner, poole tables and darts boards. The idea was that you could watch all the most important games live from around the world.

The brief

This was a new venture, but had its challenges. The biggest being that it had no on street frontage, with no possibility for outside signage. There was a possibility to create a ‘walkway of sports’ to the front door of the bar.

Our job…