Design ThinkinginDesign Thinking BlogCustomer Development: prototyping with wordsCustomer development is a methodology for testing ideas and hypotheses early to prevent wasted time and effort. It was created by the…Jun 25, 2019Jun 25, 2019
Design ThinkinginDesign Thinking BlogProduct and service boundaryTraditionally for a product company the user journeys that were focused on were the ones accrued during the usage of the product. With…Jun 21, 2019Jun 21, 2019
Design ThinkinginDesign Thinking BlogIntegration vs specialist forcesSimilar to the pushes and pulls identified with the Jobs To Be Done methodology, analysing the users activity map (or value chain) reveals…Jun 21, 2019Jun 21, 2019
Design ThinkinginDesign Thinking BlogFinding your nicheAfter creating an MVP customers from across the technology adoption lifecycle (TAL) will start to use it. The problem is any user who is…Jun 18, 2019Jun 18, 2019
Design ThinkinginDesign Thinking BlogPrototype PyramidWhen interviewing customers you are trying to dig down to the emotional, social and functional value and contexts in which they make…Jun 17, 2019Jun 17, 2019
Design ThinkinginDesign Thinking BlogUser side synergyBusiness side synergy is when a business engages in a new activity with another business that is beneficial, and can boost operational…Jun 9, 2019Jun 9, 2019
Design ThinkinginCoders UniversityThis document is a WIP around the best way to write down a JTBD.Job To Be Done spec (circumstance/situation based market segmentation):Jul 19, 2018Jul 19, 2018
Design ThinkinginDesign Thinking BlogUnifying Hooked and Jobs To Be DoneIn Hooked it outlines 3 rewards:Jul 19, 2018Jul 19, 2018
Design ThinkinginDesign Thinking BlogUnifying Jobs To Be Done and Start With Why“Feeling hungry? Eat our chocolate bar, it’s full of oats and will keep you from feeling hungry for hours” ❎Jul 17, 2018Jul 17, 2018
Design ThinkinginDesign Thinking BlogWell defined products sell themselvesIntercom’s book on jobs to be done (JTBD) has a method called the Job Story which gains insight into the job the user is trying to do:Jul 5, 2018Jul 5, 2018
