Coffee packaging design inspiration 2019

DesignerPeople
4 min readJul 23, 2019

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Refreshing warm coffee is a popular beverage that is consumed by millions of people everyday morning across the world. Indulging coffee every morning can boost your energy, and of course, few are addicted to relish it.

Importance of packaging coffee

There are many flavours of coffee, like roasted coffee, bean coffee, and many more. You can feel that punch of coffee in every sip when its aroma and freshness is retained with the right packaging. Right packaging holds coffee products, protects them, and sets a brand image to the customer differentiating yourself from all the other existing brands in the market.

How eye-catchy packaging helps?

Your coffee has incredible flavour and aroma, but, customers cannot feel it unless they taste it. Eye-catchy packaging enhances an impression for the customers to be it on the shelves of the store or your breakfast. Right packaging has the potential to trigger impulse craving for coffee, the movement you see it. Packaging provides coffee product aura of mystery, building intrigue for first-time purchasers.

Coffee packaging when done right and in unique way will offer many benefits like protecting the aroma and flavor of coffee, promoting the uniqueness of the coffee, attracting the attention of the customer and providing vital information about the product. It can be more about your ingredients or about instructions to brew it right for that perfect sip of coffee.

Differentiate coffee variations in your brand

Every coffee brand that is available in the market offers different varieties of coffee from basic to premium. When you want to differentiate your products within the brand, the packaging is the only way out. Wide variations of your coffee brand from basic to premium can easily be distinguished with the unique packaging while maintaining brand consistency on your products. As the customers cannot taste it unless they make a purchase, packaging helps you differentiate the quality of the product at a glance.

Also, Read Coffee Packaging Design Inspiration

Few inspiring coffee packaging designs

DesignerPeople have researched and brought in some beautiful and elegant packaging design which portray the enriched brand story and brings the design to life. We emphasize on simple packaging designs which facilitates easy distribution making the look of the designs attractive.

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DesignerPeople

DesignerPeople is integrated creative agency, specializing in brand development and packaging innovation for Food, FMCG and Cosmetics brands.