Discover the Secrets to Perfect Printing: A Guide to Picking Color Palettes that Work in CMYK!

DESIGN FOR PRINT EXPERTS
2 min readFeb 2, 2023

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Photo by Mourizal Zativa on Unsplash

Choosing a color palette for your design can be a challenging task, especially when it comes to printing in CMYK (Cyan, Magenta, Yellow, and Black). The CMYK color model has a smaller color gamut compared to RGB (Red, Green, Blue), meaning that not all colors that look good on screen will print well. Here’s a guide on how to pick color palettes that work in CMYK:

  1. Understand CMYK color limitations: CMYK is a subtractive color model, which means that it creates color by subtracting certain wavelengths of light from white. This results in a smaller color gamut compared to RGB, which is an additive color model. It’s important to understand that some bright and vibrant colors that you see on a computer screen may not print well in CMYK.
  2. Choose a color wheel: A color wheel can be a useful tool in selecting a color palette. It helps you understand the relationships between different colors and find complementary or analogous color combinations.
  3. Use a CMYK swatch book: A CMYK swatch book is a collection of physical samples of different CMYK colors that you can use to see how they will print. This is a great way to see how colors will look on paper and ensure that they work well in CMYK.
  4. Use color picker tools: Some graphic design software, such as Adobe Illustrator or InDesign, have built-in color picker tools that allow you to select colors in the CMYK color space. This ensures that the colors you choose will print correctly.
  5. Consider the printing process: The final color outcome will also depend on the printing process and paper type used. For example, some printing processes, such as digital printing, use RGB color, so it’s important to be aware of this and make adjustments if necessary.

In conclusion, picking a color palette that works in CMYK is an important step in the printing process. By understanding the limitations of the CMYK color model, using a color wheel, CMYK swatch book, color picker tools, and considering the printing process, you can choose a color palette that will print well and meet your design needs.

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