The title of this article seems like clickbait. Personas aren’t garbage. I’ve watched persona research change business models to meet the needs of “real people.” I’ve also seen them used as a communication tool to get everyone in a company on the same page. I’m not sure any process or framework would be successful without “common sense” or “listening to customers.”
This article sounds like the author is becoming jaded. That’s the subtext I’m getting.
In every field you learn the fundamentals then drop them. They provide a framework. Common sense.
Title is pure click bait.
Love this. You show your age, unfortunately, when you mention separation of concerns in the modern front-end world. And that’s not a good thing. The web standards movement fought for that and it’s lost of the young developers today.