AND yes, 2 percent of users are going to see any given empty state, briefly, but when you consider what abandoning those 2 percent of users says about your product, or your philosophy as an company, that 2 percent matters. Attention to detail, consistency, and polish matter in a product. They build trust. They say we’re thoughtful, thorough and will continue to support you, even if you’re not our primary user. When you come across an empty state that we decided to leave in the old style, it says that we neglect our product. We go after something new and shiny before taking care of what we’ve already built. It’s embarrassing. It’s an unkept lawn; a broken window; a pizza with all the toppings picked off. Attention to detail matters because when you show that you care about the small details, people trust you to care about the big ones.