Alistair Hamilton

People will feel empowered to discover your ideas for themselves. Secondly, your narrative design will cement the crucial relationships between the words you’ve chos…

Google really took this design insight to heart. While Braun’s design principle was “Less but better” and Muji’s was to “bring calm to people’s stressful lives”, Google’s main design principle has always been “Fast”. This principle has informed every design decision, and is reflected throughout the experience. For …

Reporters like to joke about stories and anecdotes that are “too good to check.” But the joke is really a warning. When an anecdote or quote is too good to check, it’s usually too good to be true.