5 Brilliant Tips for Animated Motion Graphics Video

This blog was originally posted on our official blog at Design Proficient

Animated motion graphic videos are a popular choice for marketers and brand owners. They are mainly used to describe functionality and uses of any product or service. Companies prefer to place these videos on YouTube and landing pages of the website for promotion purpose.

Animated motion graphics video production requires a fine budget and set of skills that are competitive enough to handle all the technical aspects. A complete team works together to generate a great video but still, sometimes the response of video is not appropriate. Maybe because producers and brand owners neglect some aspects that are essential for the creation of a great piece of art. In this article you will read about five tips regarding animated motion graphic videos.

ALSO READ: Interesting Facts about 2D and 3D animation

Script

It is commonly assumed that for an animated motion graphics video only technical skills are enough. But in actual creativity, concept and a script all have their own value. Script directly supports the animation and in case there are some loopholes in your animation, only a good script can cover them well. Script provoke the audience to view the video till its end.

Technology

Advancement of technology is essential to give a new life to animation. Speed, colors, lights and overall look all suffer a lot when production team uses outdated technology. For 3D animation the more you invest in technology the more productive results you receive.

Tools

There are a number of platforms where you can create animated motion graphics. Each of the programs allows users to avail certain tools. According to your niche, you can also install add-ons for ease and quality of work. Some tools are free whereas for many you have to pay some bucks. Smart use of tools can help production team to create attractive animations in less time.

Realistic

Try to make every element, character, and background look realistic. The more real it looks the more audience get attracted to it. No matter you are creating a cartoon or fictional character or there are only products in the video, still, the things should look close to real. For example along with characters also focus on shadows.

Application

PowToon, Sparkol, Wideo, Moovly, WhatFix are some of the applications that can help production team to create amazing animated motion graphics videos. Many applications provide free templates so that you can start animation process in an organized way.

Hopefully, you like the motioned information and find it helpful for your upcoming motion graphic video projects.