The first work week of 2017 is about to come to an end. My inbox & slack is already overloaded with blogs and medium links about the latest design tools, trends and predictions to watch out for, in 2017. A new year, usually brings with itself a glittery dreamy unicorn-like…

How to keep subjectivity away from your app/website design What’s never mentioned in a designer’s job description is the core responsibility of being able to define the rationale behind your designs, especially against the subjective opinions from first impressions. In my 6 years of experience as a designer, working on…

Do we have a repackaged annoying salesman amongst us? — In this fast lane to sell our companies for a kabillion $$ and exit, everyone wants to just hack their way up. Let’s draw some beautifully drawn squiggly sketches on user journeys, the conversion funnels and then focus on how to push the user to bottom of the funnel at…

Inspired by the slack chat posted by TWG on future of front-end development + the newly released Product Design Report 2016 by InVision Last year, this time, I was the Lead Designer at one of Canada’s largest e-commerce companies. I left the same and joined a fast growing digital agency…

The mental tussles of a creative mind. — I’ve been a designer for almost 5 years now and I constantly juggle between this urge to use my design for solving societal problems around versus just making things look pretty for some quick buck. …