How I start to do my Personal Branding with 3 easy advice!

If there’s something that I learned from my experience as UX/UI designer is the importance of trying something new when there’s an opportunity.

Just go ahead and try!

I’ll be honest with you, the theory is important, but the practice is essential. In fact for a UX/UI designer is an important and immediate method to test if principles studied were clear, mostly because if you are a UX/UI designer junior you have to experience as much as possible looking for goods and news exercise. I did so when I started my adventure on the magic World Wide Web, and I’m still doing it when I have the chance.

One of the first projects, that I did for practicing, was my Personal Branding and I chose to do it because I would have the chance to put into practice lot of different aspects of what I was studying.

Attention please… before you read this article make sure to have actually seen the package attached.

Attention This will not be a highly technical article, because I prefer focusing on the importance of having a clear and personal point of view.

Do a Personal Branding is not a simple activity, so it is important to start doing it without underestimating what to do. In my opinion, it’s not a project to finish quickly, but it needs attention and time. It is absolutely a good way to start building one’s own identity as a professionist or to start challenging yourself with a complex activity. So why not, if you didn’t do before, try it now by yourself!

In my case, I wanted to start defining my identity as UX/UI designer and I would try to test myself in the achieving of my personal portfolio and “brand-related image”, with the definition of a logo, color palette, and tone of voice capable of representing mine personality.

So in this article, I will try to tell you about my experience as Personal Branding, highlighting steps that brought me to the “final realization” of my project, telling you 3 easy advices to adjust to your experience!

When you start a project like this, it is important to keep a clear view of what you want to express and on what could represent yourself.

There’s a serious risk to be carried away by new ideas, concepts and trends and to cut off from the real aim of you project: doing your Personal Branding. This reminds me of an article that I wrote some times ago, about a similar argument, called “3 infallible ways absolutely to be followed, to realize a disastrous portfolio. Failure guaranteed!” (You need to speak Italian to read it).

In fact, the terms are the same: you have to choose what do you want to communicate about yourself, there’s nothing right or nothing wrong in this activity because it’s all about your personality. The real disaster is to forget to focus on yourself and to start your Personal Branding thinking “Yeah I’ll do it like this because it’s cool! I love this trend, I absolutely have to use it!”

Back to us, let’s talk about my logo.

As any other logo, the aim was to realize something good and able to communicate with other my personalities. And this is my first advice, your logo has to satisfy you, exactly like mine is made to satisfy me.

Actually, I don’t like doing logos. I still prefer others part of my job as UX/UI Designer, and to be honest I don’t often have to realize a logo for a client. So for me doing mine was a good opportunity to keep in practice with something that I rarely do. Before I start drawing, or searching “on Pinterest, for some inspiration” or start praying the Designs God, I decided to draw up three simple principles that my logo must have, necessarily:

  • It was supposed to have my name in full. You know, my name is Désirée, not a quite common name in Italy, so often happens that people call me with another one like “Ehi Debora!” “How are you Denise?” “Hi Daniela”. And I really hate that, so for me was really important to make it clear.
  • It was important for me to have a simple logo. My preview logo was a bit conceptual, so my intent was to simplify and lighten the view, like the way I conceive my work: my job is in simplifying user’s life, so my logo has to be simple.
  • It had to be linked to everything else. “you can call me Desy” has always been a catch-phrase for me. I would use it on my website, on my curriculum, on the presentation. Even on the introduction mail, like a signature: “Hi, I’m Désirée, but you can call me Desi and I’m a UX/UI Designer”. So I want to recall that concept with the logo. A way to put my “short name” on evidence, without penalizing my real name.
The concept of my logo

That’s my logo concept. For me, that was my priority, my logo had to respond to all my necessities, all without exception, and that was what makes the difference between a good logo from a bad one. In the end, I didn’t care if people would find it nice or not, because it surely would have represented me. This is how it should be for you too.

Take your time and make a list of what are the priorities for your logo. Make a sum up for yourself, but choose priorities achievable and at least measurable. For example, a priority like “It has to be beautiful than any other” it’s difficult to measure, so consequently difficult to achieve. When you are ready and satisfied with the priority that you chose, start drawing your new logo!

Pick a color and I will tell you who you are

At this point, I had a logo that I felt like “mine”, so I started focusing on the color palette to use. Here I’m gonna repeat myself a bit: choose something that can represent you and your personality, not the cool color used by another designer from the other side of the world. Focus on yourself!

For me, this point was a little easier compared to the first one, because at that time I’ve already had a website, so I’ve already chosen a primary color that satisfies me. Then my necessity was to create a palette of color to be used for my Personal Branding. To do so, I decided to experiment some combination starting with my primary color.

At the end of this step, I got a palette of three color and one gradient, and I was totally convinced of my choice because, in my opinion, the color chosen was bright and vibrant. A cool mix that perfectly defined me. So I am still convinced about it.

What I’ve learned during my search for a good palette is that it’s important don’t overload yourself with a lot of restriction. In other words take time to match different colors, keeping in mind where you are gonna use those colors, without thinking too much of the “psychology” behind the color or new trends.

To do that do a simple exercise, quite fun and useful: choose a color that can represent you like your favorite color, or something like that and try to draw something with that color, directly on paper (why not?!). Something easy, without any particular meaning, then try to add other colors (no more than three). Try to define shapes or write something mixing colors and choose the combination that mostly satisfies you, it will be your starting color palette.

And this time, choose your words very carefully.

In my opinion, this is the most undervalued part. When I started my Personal Branding’s journey I searched on “www” some examples and lots of them had something in common: a too formal tone of voices. The point and the secret of a good Personal Branding is to be coherent and consistent, in fact, if you are going to use a particular style, with unusual colors and shape then you have to use a tone of voice appropriate. That would look like Jennifer Lawrence with Kevin Costner’s voice… so strange!

So for my project, I chose to use a tone of voice a bit informal, to be united with all the part of my Personal Branding and be true with my personality and the priorities used on previous points. For me was important to communicate, to who would have seen my Personal Branding, who I am. Not special, not Unique but Désirée. With no doubts Désirée.

Describe yourself, without using a tone of voice too formal (or too informal) if it does not suits you; at the same time remember who are writing for, it’s your Personal Branding but targeted to someone (or at least it should be!).

One of the tricks that you could use to be sure to be using the right tone of voice is to read aloud what you’ve written. That will help you focusing on the tone you choose and listen directly if it follows the logic, if you like how it sounds and if it’s something you might not say to someone.

The end starts here!

Here we are at the end of my article. Did I finish my Personal Branding? Honestly, no, because I’m at the beginning of my work experience and I’ve got lot to do and to see. So basically I’m still growing and widening my project, try every time something new and experimenting always what I could, without penalizing my personality.

So I hope that at this point you’ll be looking forward to starting your Personal Branding! In this case, here’s a bonus advice for you: be sure to have fun while you work on it! Try not to push it too much and enjoy what you’re doing for yourself and for your work!

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Desiree Ciofi

You can call me Desy, nice to meet you! I’m a UX/UI Designer with the passion for the magical World Wide Web.