Anant DeboorPrivate Equity 2022: A New ‘Brand’ LeverageSummary: The 2021 reviews of the PE world have almost universally defining it as ‘record-breaking, epoch-making’ etc. The traditionally…Jan 23, 2022Jan 23, 2022
Anant DeboorBranding for TV channels: Is it ‘Identity Live’?Given the resurgence of TV as a media platform, it is vital for broadcast media brands to take a fresh look at their branding and how they…Jan 1, 2020Jan 1, 2020
Anant DeboorBRAND THINKING FOR PLATFORM BUSINESSESAbstract: Platform business models have been disrupting traditional pipeline models over the past several years. This opinion piece…Oct 7, 2019Oct 7, 2019
Anant DeboorYour identity should help you thrive, not just survive: a Darwinian rationale.Well, Charles Darwin put it best, ‘It is not the strongest or the most intelligent who will survive, but those that can best manage…Feb 7, 2019Feb 7, 2019
Anant DeboorPrivate Equity firms and ROI-led branding: 7 reasons why‘We are a private equity firm — I am not sure why we need to invest in branding and marketing. Our business is face-to-face, we know our…Feb 7, 2019Feb 7, 2019
Anant DeboorThe rise of the democratiserBrands that create access for the massesFeb 7, 2019Feb 7, 2019
Anant DeboorG’day, mate. Exploring the Australian-ness in Australian brands.A couple of years ago, I had started the process of trying to sell my car, a 2008 Audi S3 in Singapore. Then swiftly learned to my dismay…Feb 7, 2019Feb 7, 2019