Internet Marketing Terms For Beginners

Internet marketing can be a tricky world to navigate if you’re just getting started. With so many different terms and abbreviations out there it can be hard to keep things straight. Here are 15 basic terms to know for someone just starting out in internet marketing.

Affiliate Marketing — This is selling your products through other websites or email lists by paying the site or list owner for each sale made. This is great for expanding your sales network.

Analytics — there are many kinds of analytics tools on the web for your website and social media profiles. Analytics takes traffic data and other information about your website and then provides insight and makes sense of this data.

Backlinks — These are links from other websites pointing to any particular page on your sites. Search engines see backlinks on a page and uses this to judge credibility. So if a site is backlinking to your site then you are gaining authority with those search engines. Therefore link building and the quality of the sites that are linking to are extremely important to your SEO.

Black Hat SEO — These are tactics that are (attempted) ways to trick search engines into ranking your sites higher. These tactics will result in your site ranking drastically lower than before if not get it banned altogether. Some of these include link farms, keyword stuffing, and social networking spam.

Click Through Rate (CTR) — This is the number of clicks or impressions. It is commonly used to see ad effectiveness. CTR tells you how many times people are actually clicking on your ad out of the number of times your ad is being shown.

Crawler — This is the bot or piece of software that crawls the web to extract information and create an index of data.

Domain Authority — This term was developed by Moz and gives a website a score from 1–100 that shows how well it will rank on search engines. This tactic is often used in SEO to compare how well websites will do compared to competing ones as well as tracks improvement overtime.

Filter Bubble — Search engines will try to predict what you are looking for when you search a certain word. Geo-targeting and using past search history results are two ways search engines do this. Overtime your results become more constricted. It can be both a positive (stops results you most likely don’t want to click on from appearing) and a negative (prevents you from seeing new and interesting things outside the bubble).

Geo-targeting — Search engines see where you are from and change your results based on this. For example if you are in New York City and searching pizza it will show you places you can get pizza in NYC whereas a person searching in Kentucky will get totally different results. Geo-targeting also allows advertisers to specify which markets they want to reach.

Keyword — these are words or a group of words that a person searches for in a search engine. This is also a key part of successful Search Engine Optimization tactics. Including the keyword organically that you want your website to pop up for in your pages, blogs, and met descriptions will help boost your website rankings.

Meta Description — this is the description of your website that appears in a search engine results pages right under the website title. This gives a short 160 word description about what the website is about.

PPC — Pay per click advertising is a form of advertising where you pay per the number of times people click your ad. Higher bids have a higher chance of ranking better, although there are other factors that play into it. This is a great way to generate business fast or spend a lot of money and get no results at all.

SERPs — Search Engine Results Page. This is the page displayed when you search a word. A goal of SEO is to move a website to the top of the results page when their relevant keyword is searched.

SEO — Search Engine Optimization.

White Hat SEO — These means using only SEO tactics that are accepted by search engines. These techniques include using keywords, backlinking, and writing content for human readers.

These are just basic terms that are used when talking about internet marketing. They will give you a good background for starting a discussion about internet marketing and not finding yourself lost. Naturally there are a ton of terms out there but this will give you a foundational knowledge that will help you have internet marketing success.

Tags:beginners glossary internet marketing keywords SEO terms

Originally published at on October 31, 2016.