How Can You Attract More Customers On WhatsApp?
No doubt, there may be many ways to reach and get more customers or clients to your business via WhatsApp. But in this brief article, I share how you can do this using WhatsApp Channel, a feature of WhatsApp Business app.
Not only that this helps you to get more customers on WhatsApp, I think it is also one of the easiest options for engaging your customers after you have attracted them. This is important because keeping customers is far more of a value to any business than just attracting them.
If you attract customers without engaging them effectively, the chances of losing them, and therefore wasting your marketing efforts and spending, is high.
So, How Do You Use WhatsApp Channel To Reach, Get, And Engage More Customers Or Clients?
To answer this question, let me remind you that a WhatsApp Channel has the following features:
- It can accommodate as many subscribers as possible. This means you can have as many customers and potential customers as you can get listening to you on the messenger app.
- Subscribers can engage with your messages without having a direct access to you. This eliminates the chances of unserious subscribers hassling you. Instead, you control the platform and let only serious subscribers (such as those who are ready to patronize your business) get to you one on one.
What you need to do is to create a WhatsApp Channel and build its membership. To do this, you need to put out series of content establishing you as an authority in your field. This therefore attracts only people who are genuinely interested in your kind of business to join your WhatsApp Channel.
As your membership grows, continue to inspire your members with more valuable information. Otherwise, many of the subscribers will get to unsubscribe.
See this as building a WhatsApp version of an email list, which is certainly more of a marketing tool than the regular email list options in the market. So, just as you keep prospects and customers engaged from time to time via your email list, you are also supposed to do via your WhatsApp channel.
However, beware of any spamming behavior on your WhatsApp channel. For instance, don’t push out information too often. And always ensure that every information you publish are of value to your customers and potential customers.
How Exactly Do You Build A Membership Consisting Of Potential Customers?
As always, content remains king. Your success will be anchored heavily on the kind of content you are sharing with the public.
Once you have great content to share from time to time, you can use various platforms to promote those pieces of content. Link them up one to another and to your WhatsApp channel.
Indeed, you don’t have to do all this yourself. Instead, I am available to help you one on one every step of the way. Get more details and use this service here.
How To Be Sure That WhatsApp Is One Of The Best Options For Attracting Customers To Your Business
How many times have you ever been able to ignore a message or an update on WhatsApp? I bet, not as many as 1% of the times.
Now, this well-known fact, coupled with the other fact that WhatsApp currently has more than 2.7 billion (not million) monthly active users, with a growth of over 700 million users in just a year, you can have an idea of what a powerful marketing opportunity that WhatsApp offers to your business.
Meta, the parent company of WhatsApp, also informed the world in September 2023 that “we estimate more than 1 billion users connect with a business account across our messaging services every week. And, in Kantar’s research, 66% of respondents said they’re more likely to buy from a brand they can connect with over messaging”.
