Hey all, just tuning in and had some thoughts to add on the idea of Hillary Clinton’s control and caution.
I’m an artist and have been working in the advertising space for more than 10 years. It’s my thinking that a part of the conversation is missing pertaining to the relationship of aesthetics and authenticity.
We often times associate crudeness with authenticity — I’ve seen this first hand in the advertising industry when a social or sensitive topic is the subject matter of an ad. We almost always explore a more “human” aesthetic. Ultimately, “human” translates to “folk” or imperfect — the every man aesthetic.
Voter’s interpretation of political aesthetics is, I believe, directly tied to the interpretation of a candidates trust-worthiness. This ended up being a weakness that the Republicans took advantage of to make it look like she was hiding something, because — in the right light — she was acting like she was. What exactly that was, be it an endearing drive to govern justly and cautiously or a deceitful ambition, was never defined by the Clinton campaign and it allowed the Republicans to come in and control that portion of her optics.
I think the issue of aesthetics was one of the most important issues in this election and many elections. Its my theory that many people, who merely dipped their feet into the political waters once every 4 years, use an aesthetic gauge to do their measuring. Its the first impression, a handshake if you will. From there, just leave it to people to dig in and defend their egos…and in places where Fox and Brietbart controlled the aesthetics of the race, well we know what happened there.
Trump’s brashness and clear insecurities actually give him an edge in this category. I think this is why we hear “give him a chance” a lot, as if he’s some hero thats going to overcome an internal struggle. Hillary on the other hand was as polished and pre-written as corporate propaganda, ultimately placing her archetype closer to “villain” than “abuela”.
I grew up in the 80's-90’s, it seems to me that the 90’s corporate onslaught was the last drink of “polished facade” that our culture could handle. Top that with an ill-explained terrorist attack, unjust war, rewarding banks for illegal behavior, and an illegal surveillance program — and, I think, its clear to see our culture is finally sick of the polished image when it comes to serious matters. Barrack Obama’s seemingly “on his sleeve” approach was a near perfect balance — not that he was perfect.