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In case you missed it, the Product-Led Growth Hub, World’s 1st PLG academy is hosting the largest virtual training event on PLG this May 18–22.

If you have not claimed your spot yet, you still have time to check out its agenda & curriculum and sign-up.

But why should you even bother to attend the PLG Bootcamp?

1.Get trained by the best, re-evaluate your strengths, and accelerate PLG.

At the moment your customers are taking a good, hard look at whether or not they should keep on using your product. The COVID crisis is here to change everything we knew so far. Product delivery and the value customers derive from your application has never been more important. …


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LIVE WEBINAR

DATE: FEBRUARY 4, 2020 | 12:00 PM EST

Product-Led Growth from Experiments to Alliances

In ReinventGrowth’s our upcoming Product-Led Growth webinar Gayle Doud, Product-Lead and Chase Doelling, Director of Strategic Alliances at JumpCloud, will dive into the pillars & best practices of their PLG Framework.

Claim your free spot

Webinar’s agenda

  • JumpCloud’s PLG Framework: How the JumpCloud organization plans, runs and analyzes product-led growth.
  • Product-Led Growth Best practices: Best practices from JumpCloud’s strategy and the SaaS industry to help your organization accelerate PLG.
  • Lessons Learned: KPI’s and benchmarks from the product growth team direct outcome of its product-led growth experiments.
  • PLG for Partners: How JumpCloud leverages partners to expand PLG across several markets. …

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The Product-Led Growth Conference organized by Boussias Communications, will be hosted this January 31, in Athens Greece and is one of the few events worldwide dedicated to exposing the best practices on PLG and beyond. The conference will feature both local and international speakers, who will share global best practices, case studies and goal-oriented approaches to help your organization make the Product-Led transition.

Why so much fuzz around Product-Led Growth?

Despite the fact that Product-Led Growth is a relatively new concept, it is already thriving. For the simple reason that the way people are experiencing software keeps changing.


<img src=”Product-led-growth-conference-Greece.png “ alt=”product-led growth conference”/>
<img src=”Product-led-growth-conference-Greece.png “ alt=”product-led growth conference”/>

Η υιοθέτηση του Product-Led Growth είναι πλέον επιτακτική. Σε περίπτωση που δεν το πιστεύετε, απλά παρατηρήστε πώς ο τρόπος που οι end-users χρησιμοποιούν προϊόντα software, αλλάζει καθημερινά. Πλέον, το προϊόν πρέπει να ανταποκρίνεται στο value proposition του, να καλύπτει τις ανάγκες των χρηστών, αλλά και να συμβάλει στην ανάπτυξη των προσωπικών τους δεξιοτήτων.

Το ΙΤ consumerization, ο αυξανόμενος ανταγωνισμός και τα μειωμένα κόστη που συνοδεύουν την εναλλαγή της όποιας λύσης, είναι οι κύριοι λόγοι που τροφοδοτούν την τάση. Οι απαιτήσεις του πελάτη αυξάνονται και τα seamless experiences που μειώνουν δραστικά το learning curve, ευνοούνται. …


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Product — Led Growth is the future of SaaS. Learn how to deliver stellar product experiences, that will make your users keep coming back for more.

The Product Led Growth Conference, featuring both local and international speakers, will share global best practices, case studies and goal-oriented approaches to help your organization make the Product — Led transition.

THE CONFERENCE

What drives Customer Experience? How is possible for product teams to build and deliver products customers love? How can internal teams make the product their main growth lever that will help them anticipate customers’ needs? The Product-Led Growth Conference is one of the first European conferences, addressing a competing set of strategies organizations can adopt when making the transition to a Product-Led GTM (go-to-market) model. Its agenda will explore all the aspects affecting customer experience and how the product itself can become the main growth lever. …


<img src=”product-led-growth-Pulse-january.png “ alt=”product-led-growth Pulse january”/>
<img src=”product-led-growth-Pulse-january.png “ alt=”product-led-growth Pulse january”/>

Editor’s Note: This article first appeared on ReinventGrowth’s Blog on 01/08/2020 as part of its PLG Pulse series

We welcome the new year with brand new Product-Led Growth Resources & Events.

PLG Webinars

  • LIVE WEBINAR | DATE: JANUARY 16, 2020 | 14:00 PM EST

UX RESEARCH FUNDAMENTALS: As Product-Led Growth is rising, user experience & feedback are becoming all the more important. Lindsey Allard from PlaybookUX explains to us, why UX research hones into the fundamentals of a customer-centric approach and what organizations should do to deliver stellar user experiences. Claim your spot.

  • LIVE WEBINAR | DATE: JANUARY 21, 2020 | 12:00 PM EST

PRODUCT-LED GROWTH FROM EXPERIENCES TO ALLIANCES: In our upcoming Product-Led Growth webinar Gayle Doud, Product-Lead and Chase Doelling, Director of Strategic Alliances at Jumpcloud, will dive into the pillars & best practices of their PLG Framework.


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This article is an abstract of the A Behind The Scene View Of Hubspot’s Product-Led Onboarding (PLO)” article, first published on ReinventGrowth’s blog on December 22, 2019. The article is a direct outcome of the The State of Product-Led Experience” — The most comprehensive research on Product-Led Growth to date and refers to Product-Led Growth & Product-Led Onboarding practices Hubspot used at the time of our survey. You can claim a free copy of the study here.

Research and authorship: Despina Exadaktylou founder at ReinventGrowth-the Product Experience Agency.

Forward

Upon the release of our comprehensive Product-Led Growth research and the introduction of Product-Led onboarding (PLO) as a business framework, the term seems to become all the more popular across the SaaS industry. …


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Via the Lens of Data-Driven Guidance

Editor’s note: This article was first published on ReinventGrowth’s site and covers thoughts & conclusions from “The State of Product-Led Experience- The most comprehensive research on Product-Led Growth to date”. Claim your free copy here

Its insights are derived from 40 SaaS organizations like HubSpot, Segment, Intercom, Clearbit, Typeform, Gainsight, Pendo and others.

Authorship Despina Exadaktylou.

→ Feel free to download a free copy of this guide here

Pre-Intro

In this guide, you will learn firsthand how product experience can be assessed. To achieve that we will showcase real examples of product onboarding practices. We encourage you to put those suggestions to work. …


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This study was first published on ReinventGrowth’s blog on December 27, 2019. This publication is a direct outcome of the The State of Product-Led Experience” — the most comprehensive research on Product-Led Growth to date. The study refers to Product-Led Growth & Product-Led Onboarding practices Wistia employed during the Summer period of 2018.

Pre-intro

This Product-Led Growth study refers to techniques that were in effect during the summer period of 2018. There is a case that some of those tactics may no longer be part of Wistia’s product-led onboarding strategy. …


<img src=”close-product-led-onboarding.png” alt=”close product-led onboarding”/>
<img src=”close-product-led-onboarding.png” alt=”close product-led onboarding”/>

This study was first published on ReinventGrowth’s blog on December 27, 2019. This publication is a direct outcome of the The State of Product-Led Experience” — the most comprehensive research on Product-Led Growth to date. The study refers to Product-Led Growth & Product-Led Onboarding practices Close employed during the Summer period of 2018.

Pre-intro

This Product-Led Growth study refers to techniques that were in effect during the summer period of 2018. There is a case those tactics are no longer part of Close’s product-led onboarding strategy.

We would like to give special credits to Close’s team members who contributed to our ProductLed Growth research and shared with us their best practices on Product-Led Growth and Product-Led Onboarding. …

About

Despina Exadaktylou

Founder Product-Led Growth Hub | World’s 1st PLG Platform for Product & CX Leaders

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