Unless buying ad space on Men & Motors at 4am, TV has traditionally been for those businesses with very deep pockets. However, at least for now things have changed with media costs falling and high quality production more accessible than ever. Now might just be the time to add TV to your mix and broaden your customer base.

In 2019, adults in the UK watched an average of 83 minutes of television per day (Ofcom). In 2020 TV consumption has only gone in one direction with Thinkbox reporting a 22% increase in TV viewership since the beginning of lockdown (I…

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