D-ETF Founder

Decentralized ETF
3 min readJan 25, 2024

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Meet Joel Kuck, the dynamic CEO of D-ETF, a revolutionary Decentralized ETF trading platform. With over 7 years of experience in the crypto space, Joel’s journey is nothing short of inspirational. His first encounter with Ethereum, when it was just $80, and Bitcoin at $1700, sparked a passion while he was a mechanical engineering and economics student in Germany. Working for a finance company specializing in ETFs, Joel quickly realized the immense potential of crypto, even convincing his initially skeptical boss to invest in Bitcoin — a decision that turned out to be the best investment of his life.

Joel’s dedication to mastering cryptocurrency and blockchain led him to the prestigious Oxford Blockchain Strategy Course, where he stood out for his exceptional knowledge, often enlightening his instructors about the vast possibilities in the crypto world. His move to Switzerland in 2020 marked a significant turn in his career, where he skyrocketed sales for a company and simultaneously pioneered in the NFT space with a project (TFT ) that reached the Decentraland metaverse — a visionary feat at the time.

Recognized for his integrity and expertise in the crypto community, Joel founded jfkinvestments.com, massively boosting market caps for various projects by a total of $3 billion in just 9 months. His advisory roles in multiple crypto projects showcase his expansive network and deep understanding of the industry.

The inception of D-ETF came in March 2021, born from a vision to create a decentralized ETF. Initially niche and fully automated, Joel and his team soon realized the need to broaden their approach to include crypto, stocks, ETFs, and commodities, transforming D-ETF into a more inclusive and accessible exchange. This pivot was crucial, especially during the challenging bear market.

Rebuilding their platform from scratch to ensure speed and responsiveness, D-ETF now boasts a robust and efficient system, thanks to Joel’s leadership and the dedicated in-house development team, alongside sales, marketing, and support professionals. This team of around 10 members is set to expand significantly with the launch of the new platform.

Proudly mostly self-funded by Joel, D-ETF stands independent of venture capital investments, focusing on a community-driven marketing approach. The platform offers a lucrative referral program, emphasizing efficiency over traditional, costly influencer marketing strategies.

Key features of D-ETF include Spot D-ETF, ensuring assets are fully backed, primarily in cryptocurrencies, and a structure akin to CFDs for stocks and ETFs, allowing users to engage with the price differences without owning the underlying asset initially. The ultimate goal is to make every asset a Spot D-ETF, democratizing access to various investment opportunities.

Joel Kuck’s leadership and vision propel D-ETF forward, making it not just a trading platform, but a beacon of innovation and inclusivity in the financial world. Stay tuned for what D-ETF brings next — the future looks bright and bullish under Joel’s guidance!

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Decentralized ETF

The decentralized ETF is built to meet modern investor’s desire for multiple blockchain-based investments with a single token. d-etf.com, @detf_official