Invest or not Invest: This Week’s ICO Analysis

Mark Lee
4 min readJun 7, 2018

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1. Layer Protocol (USA)

The task of the Layer Protocol is to build a publicly available decentralized system of reputation records and incentives, and to combine the services and platforms of the sharing economy sector. Developers can not only give special conditions and encourage customers, but also they are able to use Layer Protocol algorithms to create and develop their own reputation.

Layer Protocol identifies three types of system participants: service providers (companies or individuals), users, and nodes (Layer Nodes) that support protocol operation and reputation calculation. Each of the providers is assigned a category (PCC) depending on the type of service: for example, “renting premises” for Airbnb or “transportation” for Uber.

Interaction of suppliers and users will be taking place through smart contacts within the ethereum network. Each of the participants, depending on the previous actions, is assigned a “reputation rating” (PRS) from 1 (bad) to 10 (good). There is also a “general reputation rating” (LRS) for the whole system, similar to “credit rating” in the banking system. The Layer Protocol calculates this rating based on the actions of users and suppliers on all portals connected to the system.

The Layer Protocol team sees the future of the system in its self-control and self-management through the nodes and through the community members themselves. This will include steps from decisions to add new service providers to arbitration and distribution of awards. The roadmap of the project is almost a year long with the release of the protocol in early 2019. At the same time, to build a reputation system on a single project, there is no obvious need for blockchain.

The total number of tokens is 1 billion. HardCap is $15 million. The private sale price is $ 0.0375 (maximum bonus 30%, loc for 3 months after crowdsale). The crowdsale price is still unknown. The LRX token will be used for payment on platforms using the Layer Protocol and to ensure the work of the masternode.

The core of the team are the founders and developers of Spin, a rapidly developing company that deals with renting bicycles and scooters, which received $8 million in funds with Dmitry Grishin. The very idea of ​​Spin was born after the CEO saw the progress of the bikesharing industry in China, especially with Mobike. The advisors of the project are very worthy, from representatives of funds and investors to the founders of various successful crypto projects and the CEO of Mail.ru.

The protocol of trust and reputation is one of the few ideas where blockchain can play a big role in mass integration, which everyone is so eagerly waiting for. Sooner or later such a system will become an integral part in usage of sharing services.

The Token Fund recommends the project for medium-term affiliation. The preliminary assessment is 8/10.

2. DataBlockChain (Cayman Islands)

DataBlockChain is a project that aims to create a simple and understandable big data marketplace (based) on blockchain, providing access to information and analytics to companies and ordinary users. The advertising market is rapidly developing. It already amounts to more than half a trillion dollars, and half of these funds are allocated to the digital field.

The market for analyzing “big data” with the use of AI is also growing, and most of all these technologies are in demand in the areas of blockchain, auto industry, education, finance, travel, etc.

In conducting marketing campaigns today, corporations are forced to turn to specialized agencies, each of which often has access to only one part of the requested information. The DataBlockChain.io platform plans to provide data access with the ability to filter it by many parameters.

New data sources will not be stored on the Data Blockchain servers but connected by third-party developers via the API. Received information will be processed through the SIE and assigned a dynamic “level of trust”, which changes upon the arrival of new data. The higher the level of trust, the more profit the developer receives. The probability of a hacker attack on the data is reduced to zero.

In Q3, in 2018, the plans is to release an own wallet as an extension for the browser. It will work on the principle of a credit card, and make the process of buying and exchanging ethereum on DBCCoin simple and understandable.

How will this work? A client creates an account on the platform, gets a DBC purse, buys ethereum through it, exchanges it for DBCCoin, creates a campaign, sets up filters and pays for the system to work in tokens. Data providers receive rewards through smart contracts on completion of work. Everything is pretty straightforward.

The total number of tokens is 870 million. The HardCap is $50 million ($10 million softcap). The pre-sale price is $0.08 ($0.12 + 50% bonus without loc), at the crowdsdale it is $0.12.

The DBCCoin token has utility status and will be used for payments on the platform. Many are wondering about the large HardCap of $50 million. According to the CEO, for such a fundamental project, large marketing costs, partnership agreements with data providers and massive implementation of technology are all required.

The team at the project have been selected very well. There are marketers, experienced CEOs, specialists in the blockchain and analysts. Scott Hirsch, who is the CEO of the project and the star in the world of digital marketing, is an author of many patents. Of the advisors worth noting there are Jeff Wilkins, whose experience in online marketing has successfully helped sell 6 startups, and Nathan Cristian.

In general, the project is interesting because it is based on a good idea in a profitable niche, an experienced team and an almost ready MVP.

Among the shortcomings we can mention the large HardCap, presale tokens without loc and the promotion of the group by airdrop.

Analysts at The Token Fund recommend monitoring the development of the project. The final estimation of the project is 6/10.

The Token Fund

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