Published inKnown.isThe good and the bad of A/B testing for creative optimizationWe know that testing is critical for distinguishing between “good” and “great” creative. Traditional A/B testing has been used for decades…Aug 8, 2022Aug 8, 2022
Published inKnown.isGetting the most out of big platform optimizationBig ad platforms let you to choose between automated and manual campaign optimization. The decision is complex, and the stakes can be high.Jun 24, 2022Jun 24, 2022
Published inKnown.isUsing surveys to test creative assets? You’re not doing enough.Survey-based testing makes the creative development process efficient and effective. But scale, speed, and bias limitations make it an…Apr 25, 2022Apr 25, 2022
