Well well well… Today, we would like to talk about how it can be interesting to push your idea further even when it looks stupid.

We, at Deuux, have recently launched a successful Kickstarter campaign for a side project of collectible pins. The project was called « Send Nudes »… and was originally invented to create an outside label for the studio Deuux. We would then be able to test and experience other projects under the name « An obviously useless but cool label ».

Read our full campaign here.

But… Why?

We think that having small internal projects…

Today, our aim is to popularize and share with you some of the rules that we apply to ourselves during the process of creating a logotype. This, we hope, will make you discover and understand a hidden part of our work.

For this first case study, we are going take the example of how we were contacted to create a premium logo typography, for a new investment fund named Antwort.


Deuux is a creative studio Luxembourg based. Experienced with brand & design strategy, UX/UI, editorial & motion design. deuux.lu | dribbble.com/Studio_Deuux

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