Richard Pickett
Sep 4, 2018 · 1 min read

I think you miss the point when investors tell you this. They are saying “no”.

Smart investors don’t invest in dreams and imagination, they want market validation. They get that validation from metrics. “Unattractive metrics” means “You don’t have market validation.” and no amount of “but we’re nimble” and “imagine when you can look back on this day” should change their mind.

The reason “all phones have problems” and “my youth means I bring high energy” work is because they show a larger frame that the initial arguments were set within (“iphone 4 has antenna problems” and “you’re young”). Those responses just enlarge the focus of the initial narrow “here’s a problem” frame.

The reason your pie-in-the-sky response doesn’t work with an investor scenario is because you’re actually trying to change subjects, not go to a larger context which addresses the point they are raising.

    Richard Pickett

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