GOAL

  • To take content that is currently exclusive and to make it more available.
  • In the long term, to introduce critical thinking as its own distinct branch under the broad category of self-improvement.
  • To make an app that facilitates the habit of thinking critically.
  • To fill their desire to improve critical thinking.
  • To expose them to current and up to date events in a unique way.
  • To widen their perspective about the world and themselves.
  • To challenge their way of thinking.

BACKGROUND

  1. Regular random interruptions during modules that test the user on information they have just read or listened to.
  2. Cumulative vocab and multiple-choice quizzes at the end of modules to test users understanding of concepts.
  3. Collective community engagement over the topics discussed.

RESEARCH

Headspace App
  1. Bicycle — a lot of moving parts, but not too complicated a thing, a classic piece of technology, perfect as it is.
  2. Orange — flavourful, full, playful, comfortable and in round shape.
  3. Bright — associated with wisdom and intelligence.
  4. Soft — unintimidating, welcoming, lots of work but you will be taken care of here.
  5. Water — refreshing, life source, power, moves in different ways, dynamic.
Client Colour Swatch Exercise
  • Masculine / Feminine
  • Simple / Intricate
  • Gray / Colourful
  • Extravagant / Conservative
  • Approachable / Authoritative
  • Necessity / Luxury
  • Fun / Serious
  • Casual / Professional
  • Modern / Classic
  • Elegant/ Sporty
  • Extreme / Safe

DESIGN INCEPTION

Paper Example

MOOD BOARD

CTS Mood Board

STYLE

CTS Style Tile
Logo Sketches
Logo Progression

WIREFRAMES

Low Fidelity Wireframes
Mid Fidelity Wireframes
High Fidelity Wireframes

FINAL DESIGN

LEARNING OUTCOMES

PROTOTYPE

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Dev Seidel

Dev Seidel

31 Followers

Hey, I’m an experiential marketer and designer. If I'm not learning new Illustrator techniques I’m at a craft brewery or listening to new music. devonseidel.com