Hipstreet gets into the Cannabis game
Hipstreet a consumer electronics brand with over 10 mill units of products in the hands of Canadian consumers is now actively in discussions with a Cannabis company to license the brand exclusively for Canada and UK.
In the universe where Cannabis companies are looking for a differentiator of any sort to separate themselves from the pack, the Hipstreet brand provides a unique advantage as the leader in price / performance and resonates extremely well with a wide audience.
The brand is ubiquitous with pretty much any product and Cannabis proves to be a great fit.
Informal market research results have proven very favourable as there is some research showing that comfort brands like Hipstreet, could augment margins as much as 1.5x, if marketed correctly for the Cannabis space.