We hear this every other day.

Get on with it.
Push through.
March forward.

Wait. Pause! Why? Who are you “hustling” for? What are you “hustling” for? Why are you “hustling”?

Oh right. Money.
Umm… Getting “there”!
Hmm… Impress…?


Let’s retract a bit.

The word, “hustle” fundamentally means, “to push/coerce/jostle through…”

All-in-all, it appears hustling means, push through. Beyond. Without caring what comes our way.

But most of us do! We DO care about who/what we transit across in this journey as we supposedly seem to be hustling.

You see… It’s convenient to say we’re pushing through and pursuing our conquests. But having said that, we scoff aside what we don’t seem detrimental to our existence in our current reality.

Step back. And stop hustling.

Live a little.

Hustling isn’t what you’ll remember in time.

There are far better memories to make.

Image for post
Image for post

Startups and the destination addiction. The lessons we learned.

This article was first published in The Entrepreneur Middle-East, which can be viewed here: https://www.entrepreneur.com/article/274257

Start-up stories usually tell tales of vision & execution well done — building an amazing product, or delivering a fantastic service for the next big thing.

Vision & execution were just the ingredients we had when we embarked on the journey to build RBBi, 5 years ago.

Besides the initial paperwork and operational nightmares, from company registration to office fit out, we soon realised that there was so much more to building a sustainable start-up. …

Image for post
Image for post

I recently flew from Mumbai to Dubai, returning from my short family-visit trip, back to the grind.

No sooner than I got comfortable on my seat on the aircraft, I was requested by my fellow passenger on my right if I could swap my seat with one of his colleagues’ who was allocated a different seat. I humbly did so.

In a matter of minutes, the lovely cabin crew approached me with the same request — swapping my new seat for another one, again!

I couldn’t really care less and was happy to do so.

As I attentively took my place in my 3rd seat on the plane, my new fellow passenger turned out to be a “chatter”. …


Devesh Mistry (Dev)

Co-founder of @RBBideas. Lives on #daaru, #twstry, #6strings & #quantumEntanglement. I judge people on their Phone wallpaper choices

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store