Just imagine for a while having an outlet without any name, address & no windows in a particular. According to Devex Hub Don’t you think people will drop in out of curiosity, looking for product A whereas you are trying hard to sell product B. Now there is another case where you have a shop with proper name & definitely a product image on it, then there are so many chances that people will ask about your product or your services. It might happen that some of them would recommend you to some other customers & shop keepers. The first example just considers a website that is not optimized, while the second one is like an optimized website.

So basically, what exactly is SEO?
SEO is the process of making a blog or website easy to find, crawl & categorize. So that your customers could find you easily for a product or services on Google, Bing, Yahoo & other search engines. It means you stand out among other companies for your product or services. It is an imperative part of digital marketing & you work on driving more customers to your site via online platforms. To do this task effectively you need to be sure that your website ranks higher in search engine result pages. Some of us may not be aware about the fact that 14 billion searches online take places every month. With an advancement of global economy every business owner must have an online presence to increase the sales & to grow the business. You just imagine a fraction of those 14 billion searches happen for your business & to achieve that benchmark you need to rank higher in search engine result pages, you need to perform well in all your social media channels, along with PPC activities with all other digital marketing tasks.
Benefits of SEO:
(i) SEO leads to better user experience & hence tons of traffic to your website in the form of Article submission, Blogging, Videos, info graphics & guest posting as well.
(ii) Basically, it is the basic source of lead generation, sales & conversions.
(iii) It is one of the best & an affordable market method.
(iv) It is very much beneficial to the local businesses because it attracts the local customers to visit them locally.
(v) It increases your brand credibility. When you rank on top for your services it increases the brand value.
(vi) It increases the brand value for your product or services.
Do you know how SEO works?
Search engines are not humans, they are web robots or we can say the software that crawls the web page content. They perform a number of activities to bring the search results including crawling, scanning & storing. According to Devex if we talk about the quality score then there a number of elements that builds up the quality score in the PPC & they are as follows:
i) Perfect websites name & URLS
ii) Website Page Content
iii) Meta Tags
iv) Characteristics of Link
v) Usability & Accessibility
vi) Page Design
See How SEO & Digital Marketing are related:
SEO contains making the back link on high PR profiles by doing different number of tasks i.e.:
i) Classified Ads
ii) Audio Sharing
iii) Podcast Submission
iv) Article Posting
v) Blog Submission
vi) Image Submission
vii) Quora Answers
viii) Business Listing
ix) Profile Creation
x) Blog Commenting
xi) Pdf Submission
xii) Document Submission
xiii) PPT Sharing
xiv) Promotions of all submissions
xv) Micro Blogging
xvi) Social Media Optimization
xvii) Social Bookmarking
xviii) Video Creation & Submission
xix) Forum Posting
xx) Content Syndication
xxi) Info graphics Submission
xxii) RSS Feed Submission
xxiii) Directory Submission
xxiv) Search Engine Submission
xxv) Guest Posting
SEO deals with only one aspect i.e. getting your website on top of the result pages but organic only without paying to search engines but a Digital Marketing task will have to work on a company’s total online existence that beyond the SEO. A full-fledged marketer needs to perform SMO, PPC, SMM & SEM to create the perfect online presence for a brand or a company.
Google is Hub of knowledge & its algorithms are changing so does the SEO. It will not remain static. You just need to remain updated with the google policies & algorithms.
