What’s Inside Your Digital Product? (INFOGRAPHIC)

The proliferation and multi-layering of digital assets contained in today’s products is making it increasingly difficult to track the availability, terms, usage, and compliance of IP asset rights. FADEL’s “What’s Inside” infographic illustrates that for nearly everything you purchase, there’s more than meets the eye when it comes to managing rights and royalties.

What’s Between the Pages? An article, book or publication is no longer just a licensed story. It is a creative combination of several pieces of licensed content including:

• Copyrighted article
• Copyrighted photo
• Music master use license
• Music synchronization license
• Copyrighted video
• Magazine exclusive license
• Work-for-hire copyright

What’s Behind the Hood? In today’s world the creative content is then delivered on a variety of devices also powered by licensed technology:

• Microcompressor rights
• Data network enabling software
• Flash memory storage software
• Touch screen capture
• Camera imaging chip

What’s Behind the Scenes? Digital content created by businesses continues to grow exponentially driving a projected growth of the digital asset management market — with 28.7% growth rate projected year-on-year.

There is more licensed technology. Tech companies acquire huge number of patents….many of which will be licensed out.

• Patent licensing
• Trademark use