The Necessary Tools

Reading Seth Godin’s daily blog recently it dawned on me. We all have the same software. The market doesn’t care what kind of laptop or smartphone you own. It doesn’t care if you aren’t a big time publisher. It doesn’t care if you have one million followers or ten. It doesn’t care what kind of education you have. Because we all have the same software. No matter where you are, what you own, or what you do, you have the tools. The very same tools that are used by the top professionals. Some of the biggest names in today’s market start off with nothing but the internet and a talent. Stars are made every single day due to the possibility of virality for any piece of content that you post, at any given moment. Social media has made this an accessible reality for anyone in the world that possesses a talent or skill. The biggest stars are now coming out of nowhere into the spotlight from utilizing their strengths and creating content regularly. Social media has made that possible. It doesn’t matter where in the world you are, it doesn’t take an expensive degree, a fancy studio, a large following, a well connected distributor, or even an expensive computer. We all have the same software.

One piece of content is all it takes.

“The very same software”

“Something rare is happening, and it might not last long.

Today, right now, anyone with a $300 laptop can use the very same tools as the people at the top of just about any industry.

If you want to write, you have the same writing tools available to you as the most successful writers in the world.

If you want to join a social network, well, the software that connects the titans of your industry is the very same software you can use.

If you want to learn, do research, make a ruckus… your local library has access to the same tools as you’ll find in a skyscraper in a big company.

Of course, we haven’t democratized access to closed off circles, we haven’t changed the inherent and unstated biases of those in traditional seats in power.

But we’ve definitely given you the tools.

If you can, pick yourself.”

Posted by Seth Godin on July 19, 2016

It’s always your turn.