How to pick an SEO company in a Saturated Market
If you would like your business to grow and succeed using organic traffic, then I am sure you agree that you need to hire an SEO company. This is because they would be able to help your business grow by establishing your digital brand and also ensuring that you would have the best possible foundation in the market you are entering. Bruce Clay make some great points on How To Hire an SEO.
However, the sad part is that majority of the companies would fail to take advantage of the power that an established web presence would ensure. As a Digital Consultant, this question haunts me! Why do people not move forward and establish their business online. These are a few tips I came up with.
· They are not making unreal promises
One of the first things that you should take in to account is their experience and results. You shouldn’t hire anyone that is making far fetched promises. A seasoned Digital Consultant knows search engines change all the time. Because of this we cannot guarantee first page results on Google or any other search engine. That being said, we have a roadmap that works 9/10 campaigns in a reasonable time frame. What is fair, is for an seo to show you examples of other business’ that are seeing positive results using this same strategy. Then create a similar strategy for you and implement it.
· Find someone that is honest and open about what they are offering
In looking for an SEO company, they should also be able to explain the actions that they would be doing for your company. This is because even though your goal would be to hire a professional who would be able to handle your internet presence without having to worry about digital marketing or SEO, this does not in any way entail that you should not know about what kind of methods they would be implementing for your company. They would be able to explain what actions they would do.
· They have a clear price and strategy
The SEO company that you would ultimately decide to choose should also have a clear price and plan. This is because the most appropriate pricing for professional service is typically based on the competition of your market. Competition is a huge part of search optimization. If your top competitor is pumping out 10 pages of new content a week across different platforms, you might need to put that same type of work in. You can see how pricing would change drastically in these types of markets.
· Ask them to do an SEO audit first
Another way that you would be able to evaluate the work of an SEO company would be to ask them to do an audit of your website. The best part would be that it would not coast much and it would also be a quick way to evaluate the effectiveness of your company.
Therefore, these would be some of the things that you would need to keep in mind when looking for an SEO company.
It would be because of this reason that you would need to hire a trustworthy and reliable SEO company. If you would like to know about how you would be able to find such a company, take a look at some of the tips which have been discussed above.