What will attract and motivate your 21st employee — after you have no more stock options, or cofounder titles to give out? What reason do they have for working late, or sacrificing their weekend, to further the goals of your company, when they may easily find a position somewhere with a higher salary? Or many more competitive benefits? That motivation will almost certainly fall on your company’s Big Hairy Audacious Goal (BHAG) and Massive Transformational Purpose (MTP). …


At Juntobot, I meet with hungry young startup founders every day, and every day I basically say the same thing to all of them. As opposed to having these conversations on a one on one basis (and being limited by my calendar), I decided to capture what I tell the startups I mentor in a series of articles entitled the “Logic Gateways”. The first article in this ten article series is an introduction to the concept and the underlying principles behind the logic gateway mechanism for pitching your business. …


At Juntobot, I meet with hungry young startup founders every day, and every day I basically say the same thing to all of them. As opposed to having these conversations on a one on one basis (and being limited by my calendar), I decided to capture what I tell the startups I mentor in a series of articles entitled the “Logic Gateways”. The first article in this ten article series is an introduction to the concept and the underlying principles behind the logic gateway mechanism for pitching your business. …

Devin Voorsanger

Founder of Juntobot www.juntobot.com

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