Published in The Active Digital Blog·PinnedThe Customer: An Unexpected JourneyPart One: Why Humans Buy If someone asked you what your customer’s journey to purchase is, could you give them an answer backed up by real data? Most companies can’t because frankly, unless you’re asking about it, it’s difficult to track. Partially because not all of a customer’s journey involves your company. And partially because…Jobs To Be Done7 min read
Published in The Active Digital Blog·5 days agoSales is from Mars. Marketing is from Venus. Or at least they think so.How often have you thought, “I wish sales and marketing would work together more closely. Heck, I wish they spoke the same language.” Just this morning, right? It’s a common problem because sales generally has to deliver revenue in the short term to generate cash flow, and marketing, at its…Customer Experience6 min read
Published in The Active Digital Blog·May 9The Customer: An Unexpected Journey, Part 2—Designed for GreatnessMuch like Bilbo Baggins in The Hobbit, your customer is on a journey from what they know to something new or something better. While their adventure might not involve elves or dragons, they need help to make progress on the journey. As we discussed in “Part 1: How Humans Buy,”…Management6 min read
Published in Levvel·Apr 28, 2017Relationships are EverythingIf you ask most people, they’ll tell you that user experience (UX) is about things like pixels, colors, margins, and wireframes. But if you look more closely, you’ll see that UX is really about relationships. …UX5 min read
