Play Cricket in Augmented Reality
The World Cup is coming to an end, and we are ready to bowl. The World cup of cricket is no longer just a game. It is an entire culture. Everyone gets into it. Countries come together to create this party. And we Indians lose our calm. Every day around 2.30 we leave everything we have and we wait by our screens. We debate, we predict. And more than that we have fun.
The mood was right there at the Sattvarise office too. The game predictions were going on and on. It all began with the team members thinking that they could bowl that one ball better. It was raining but how could we test this theory out? And along came an answer!
The office is a wonder of all things augmented. With the lunch time talks getting more intensive, the thought of testing the bowling skills out made more sense. And soon there was Cricket-AR.
We created a prototype and it became the life of the space. We enhanced it and made an AR game. And the next thing you know, the entire office was lit up with tries. The thing that surprised us the most was that this motion was extremely addictive. One simple swing and you could never stop playing. Everyone was fighting for their chances. The pitch would take place on whichever surface you wanted. This is the real essence of augmented reality isn’t it? It brings the things right to us at our finger tips. It eases access to a whole new world of things that could never be done otherwise. And that is exactly what Cricket-AR was !! And soon we launched it on iOS and Android.
Why must the cricket flavor stay only for the pitches in England? With CricketAR you can have the energy and the fever right at home or office or in gully. Create tournaments and have your friends over to experience this holistic experience. Challenge them to bowl better than you. And once you pick it up, there is no putting it back!
Brand Engagement:
Augmented reality (AR) is providing brands with yet another medium to increase their reach. It is a new dimension for them to develop in. Brands can use this technique to increase the engagement of the brand with the audience. Since, it is still up and coming, it does not occur as a game plan for a lot of brands. It can be a huge game changer in the industry. Since, the experience is so interactive and holistic, the audience connects to it more than they would to still print media or even other forms of digital media.
It gives a digital space for the products or services to interact with. And hence, makes it easier for the user to connect with it wherever they are.
CricketAR is an easy on the go augmented reality cricket game! Just swing the ball on the pitch. Hit the stumps. And it’s a WIN!
