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Devon Moore

Devon Moore

Write Better B2B Marketing Copy: Turn Features Into Benefits

We’re not talking about just any low-hanging benefit fruit, such as saving time or money. This isn’t Intro To Benefits 101!

Apr 28, 2023

Write Better B2B Marketing Copy: Turn Features Into Benefits

Apr 28, 2023

Devon Moore

Define Your Marketing Strategy With Three Easy Ste

Einstein said “if you can’t explain something simply, you don’t understand it well enough.”

Apr 11, 2023

Define Your Marketing Strategy With Three Easy Ste

Apr 11, 2023

Devon Moore

A New Approach To The SWOT Analysis

Have you ever felt like you were doing an exercise that was futile in nature? Perhaps the output achieved net zero or it felt like busy…

Jan 26, 2023

A New Approach To The SWOT Analysis

Jan 26, 2023

Devon Moore

Using A KJ Diagram To Organize Your Notes

What if you viewed your notes as data?

Jan 7, 2023

Using A KJ Diagram To Organize Your Notes

Jan 7, 2023

Devon Moore

FRANCHISE MARKETING: THE COMPLETE FORMULA FOR SUCCESS

Quick history lesson — it’s worth it, I promise! Not everyone knows who Dr. John Pemberton is. But his iconic franchise has found its way…

Aug 23, 2022

FRANCHISE MARKETING: THE COMPLETE FORMULA FOR SUCCESS

Aug 23, 2022

Devon Moore

Improve Your Copywriting With The “4 U’s”

There was a quote once attributed to controversial basketball coach Bob Knight. It was about highlight reel culture — the perils of young…

Apr 20, 2022

Improve Your Copywriting With The “4 U’s”

Apr 20, 2022

Devon Moore

How To Start A Content Marketing Plan

When the least-credited songwriter from the Beatles embarked on a successful solo career in the early 1970’s, it was a surprise to some…

Apr 20, 2022

How To Start A Content Marketing Plan

Apr 20, 2022

Devon Moore

Devon Moore

Content leader. Process-oriented. Problem solver. Writer by trade. Research junkie. History podcast listener. Music lover. Sports enjoyer. Yogi practitioner.

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