…an end to such a story. This structure aligns nicely with a typical customer journey or life-cycle. It can be a used as an overarching structure of an UX journey mapping: Recruitment (User acquisition), Retention (Use of your product or service), Recovery (end of usage, ideally renewal and advocacy).
In an ideal world, you want to solve someone’s problem or tackle a challenge. Conflicts are where a lot of good stories start. UX Design is about resolving conflicts your user deals with. Thus, you start with a good understanding of your user and a user’s pain points!