Kill Your Writer’s Block and The Poison of Content Marketing

I’ve had a writer’s block for years! I don’t remember who it was, but some famous writer once said something along the lines of treating a writer’s block like a ghost that will hang around no matter what you do, and will go away when it wants to, so just get to work anyway.

My default state has pretty much been “blocked” since I was a teenager and I sadly made the mistake of starting to grow up. There are a few things I’ve done this past year that have helped me open up a bit and getting more writing done, whether for publishing or not.

1. Read more fiction, memoir, biographies, etc. and more substantial journalism.

2. Read more about “writing”, not just “blogging”. I’m currently reading Creative Compass by Dan Millman and listening to the audiobook of On Writing by Stephen King.

3. Make a commitment to just write for yourself for the first hour of your day. This is so much easier said than done, but I’ve found for me personally it’s more helpful than setting a daily word count or even a time count that isn’t first thing.

4. Stop trying to teach/preach and tell more stories. This one has been huge for me. When I was trying to “blog” more, especially as a business and brand strategist, I felt I had to have something of a really weighty lesson to write about before I could start writing, because pithy little 5 pointer posts weren’t good enough for me (or my audience). I had to be solving serious problems.

The issue with this is that it’s some next level perfectionism going on, and it kills the spirit of storytelling. So I started writing again for the sake of playing with words, sentences, metaphors and characters, rather than trying to demonstrate my credibility on a particular topic.

Incidentally, this has reminded me that writing is so much about training the neural connections between thought and articulation, and strengthening those connections takes practice and exercise more than anything else.

So get practising.