Ross what is the problem with taking your already great work and applying new models of distribution to them. I see it as survive or die situation. We dont have a choice but to learn to embrace all of what is going on around us. Its not a question of diluting your work for the benefits of clicks, its about adding to your already good stand-out work. Yes sure, its extra workload for free upfront, but if your work is good, as I believe it is, then the work will only benefit from the added effort.