I really wonder how marketing to people with happy lifestyle images plays into this. Who really has this life all the time? Everyone’s product/service advertising seems to say “hey we can give you that life”. But very few actually deliver that perfect experience. It really up to each individual to take control of their life and make the time for that “happy” life.
Am I bitter or jaded? Perhaps, but how we can empathize with our users if we keep painting this picturesque version of life? It’s like putting up a photo of a supermodel, let’s face most people don’t have that body.