3 Ways to Build Credibility on LinkedIn
When it comes to social media, LinkedIn has garnered a reputation as the leader in online networking for businesses and professionals. Because of this, it is extremely important to build credibility on the LinkedIn profile for your company. Even if you don’t use LinkedIn, an empty profile can be detrimental to the reputation of your business. Fortunately, there are a few quick steps you can take to ensure your profile looks legitimate and professional, and we’re about to share them with you.
Tip #1 — Ensure all information is filled out and accurate
Simply having a 100% completely filled out profile can easily boost your profile credibility. Instead of just displaying that your company is Joe’s Plumbing from San Francisco, make sure to also add your website, estimated employee count, the year you were founded, and anything special about your company in the description. Most importantly, make sure you have a company logo uploaded.
It is equally important to make sure that the information you have on your LinkedIn profile is accurate. A common thing that causes a profile to lose credibility is having a piece of information about your company that contradicts something elsewhere, such as your company website or another social media profile. This isn’t to suggest that you don’t know your own company, but rather to remind you to double-check what you wrote, as minor details can easily slip or change over time.
Tip #2 — Add your employees, and ensure their profiles are credible
A company profile on LinkedIn allows you to display the profiles of your employees as well, which can either boost your credibility or hinder it depending on how those employees set up their profiles. If someone visits your company profile and sees only the default no profile picture image for each of your employees, it looks like you’ve got nobody working there.
Just a few friendly faces can go a long way towards the credibility of your company profile. If you see profiles displayed on the employee section of your company profile, check them out and make sure they have detailed information on their pages. If anything looks inaccurate or unprofessional, it can reflect negatively on your company, so reach out to these employees and make sure any issues are resolved.
Tip #3 — Build your following
The most straightforward method of building credibility on LinkedIn is to increase the amount of people following your company profile. This number is displayed to anyone who visits your profile, and gives them an instant numerical value to judge popularity and credibility — to an extent. Obviously this isn’t the only thing that will be taken into account, but it is a very important factor, and it is one of the easiest to manipulate as well.
Beyond SEO, word of mouth, and campaigning on other social networking sites to have people follow you on LinkedIn, there is a much easier way to boost your follower count. You can purchase authentic LinkedIn followers from various vendors online, and simply watch the follower count rise. Websites like Devumi are able to you up with thousands of followers for LinkedIn, as well as other social media sites, for very reasonable cost.
Get started now!
You’ve got the information, now it is time to get to work. By following these three tips, you’ll be able to boost the credibility of your company LinkedIn profile quickly and easily. Good luck!
