Traditional Vs Blockchain Loyalty Programs
There has been a growing adoption of loyalty programs. You have probably used them or someone closer to you has. Do you know their evolution?
Loyalty programs can be traced back to the late 18th century. American retailers would give customers copper coins that would be redeemed in later dates. This would however prove very costly. Over three centuries loyalty programs have evolved to fit the season and time.
Today, with a digitized economy there is a new trend in market — blockchain based loyalty programs.
What is Similar?
The loyalty programs may have evolved from humble beginnings. But, the objective is still the same: retaining customers by incentivizing them for buying. Thus, building consumer trust.
Challenges with the Traditional Loyalty Programs
Big Boy Syndrome
Traditionally, loyalty programs are associated with fortune 500 companies. Previously, big retail shops majorly enjoyed the services of the loyalty programs.
But, current trends show small to medium enterprises exploiting loyalty programs. It has been made even easier with the entry of blockchain based loyalty programs.
That restaurant that you frequent, the butchery on the corner and the barbershop you visit weekly can now incentivize you for being their customer. All these, can now use loyalty programs thanks to the latest project, Dewber a global crypto loyalty program.
Loyalty Cards
At their inception, loyalty cards were an amazing innovation. However, with the continued improvement in technology they are more of a liability. They lack in convenience. Forgetting to carry one around means you lose out on your loyalty rewards.
If you know what I am talking about, then blockchain based programs are a welcome relieve. Accessibility to smartphone solutions has predisposed many retailers to blockchain loyalty programs.
Now, since Dewber is blockchain based, there is a lot of potential its application.
Loyalty Across Stores and Services Enjoyed
Originally loyalty programs were limited to a store or chain of stores. But this has since become obsolete. Consumers want to enjoy loyalty anywhere in the world with any store or service provided.
Blockchain based loyalty programs offer you that. A good example to this effect is Dewber. It enables you to enjoy loyalty rewards anywhere in the globe using one identity across.
What is in it for Businesses?
Traditionally, the loyalty programs were tailored for customers more than the business. The business only stood to gain from the customer loyalty. This is a huge gamble.
The free global loyalty crypto — Dewber — also benefits businesses as information about customer buys is stored. With all the statistics, businesses learn about the trends in consumer behavior.
Blockchain is the new big thing. And loyalty programs have been enjoined to this latest trend. So, you can start to receive dew crypto points upon any purchase via the Dewber crypto.